Subject This article examines the issues of stimulating long-term investments in the real sector of economy. Objectives The article aims to develop a model to attract the free financial resources of individuals as long-term investments in the real economy. Methods For the study, we used the methods of comparative, time series, and regression analyses, and survey questionnaire. Results The research of the investment activity in the real sector of economy of Nizhny Novgorod Oblast has revealed certain negative tendencies. The increase in cash of the population implies the possibility of using these cash resources as long-term investments in the real sector of the economy. The sociological survey shows a high degree of interest of individuals in participation in creation of small production enterprises in the status of co-founders. Conclusions and Relevance If there is a model that helps individuals participate more actively in the creation of new production facilities, their free funds can be transformed into a source of long-term investment in the real sector of the economy. The results of the study can be used by companies interested in integration into related industries and government agencies that develop a regional development strategy.
Keywords: investment, transformation, strategy
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