Subject This article examines the issues related to the demand in specialists in the field of personnel management in the labor market of the Sverdlovsk Oblast. Objectives The article aims to assess the needs of the region's economy in personnel management specialists and determine the correlation between supply and demand in the relevant segment of the labor market. Methods For the study, I used abstract-logical and functional methods, and the method of structural analysis. Results The article notes a significant imbalance between the supply and demand in personnel management specialists in the labor market of the Sverdlovsk Oblast, and it speaks about the excessive number of specialists with specialized education. Conclusions and Relevance Market mechanisms do not reflect the real needs of the business in specialists of a certain profession. Additional tools for regulating the market of educational services should be introduced. The results of the study can be used by educational organizations, companies, regional State authorities to obtain information on detailed characteristics of the labor market by individual segment and develop educational policies.
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