Subject This article discusses the issues of management of sociocultural risk within the framework of multilateral cooperation between Russia and China, and the dependence of business culture on region- and nation-specific characteristics. Objectives The article aims to identify sociocultural risk affecting the operations of Chinese business in Russia and determine the most effective methods for risk management. Methods For the study, I used the methods of statistical and content analyses, sampling observation, disciplinary management techniques, and the case method. Results The article presents data on the principles, status and prospects of Chinese companies operating in Russia. It also analyzes the components of business culture and offers certain models of organizational culture of the Chinese companies under study. Conclusions The management culture of Chinese companies operating in Russia is somewhat different from the Russian one. It is necessary to create a corporate culture based on the general concept of business and development. Business should strengthen contacts and develop cross-cultural learning. It is advisable to hire Russian staff, which will help expand the market for Chinese enterprises in Russia.
Keywords: social and cultural risk, corporate culture, external economic conditions, management standards efficiency factors, transformation
References:
Auzan A.A. [Sociocultural economics]. Nauka i innovatsii = Science and Innovations, 2017, no. 2, pp. 4–10. URL: Link (In Russ.)
Polyanskaya A.A., Kholopova L.A. [Organizational culture as a factor of successful development of organization]. Kontsept, 2014, no. 9. (In Russ.) URL: Link
Butova E.V., Skopinskii A.I. [Risk management of transnational corporations]. Vestnik Universiteta, 2014, no. 4, pp. 20–25. URL: Link (In Russ.)
Gorobets L.A. [The Russian and Chinese cultures interaction: the problem of cultural compatibility]. Vestnik Chelyabinskogo gosudarstvennogo universiteta. Filosofiya. Sotsiologiya. Kul'turologiya = Bulletin of Chelyabinsk State University. Philosophy. Sociology. Culturology, 2012, no. 18, pp. 12–17. URL: Link (In Russ.)
Grechkin A.V. [Feature of formation of organizational culture at the Russian enterprises]. Vestnik Astrakhanskogo gosudarstvennogo tekhnicheskogo universiteta. Seriya: Ekonomika = Vestnik of Astrakhan State Technical University. Series: Economics, 2010, no. 1, pp. 70–76. URL: Link (In Russ.)
Hofstede G., McCrae R.R. Personality and Culture Revisited: Linking Traits Dimensions of Culture. Cross-Cultural Research, 2004, vol. 38, iss. 1, pp. 52–88. URL: Link
Minkov M., Hofstede G. Hofstede's Fifth Dimension: New Evidence from the World Values Survey. Journal of Cross-Cultural Psychology, 2012, vol. 43, iss. 1, pp. 3–14. URL: Link
Chankhieva F.Yu. [The basic models and approaches to studying the cross-cultural management in a globalizing economy]. Vestnik RGGU. Seriya: Ekonomika. Upravlenie. Pravo = RGGU Bulletin. Series: Economics. Management. Law, 2011, no. 10, pp. 267–271. URL: Link (In Russ.)
Dolyatovsky V.A., Dolyatovsky L.V., Gamaley Ya.V. [Cross-cultural management, a tool for organizing the cross-cultural interaction]. Izvestiya Dagestanskogo gosudarstvennogo pedagogicheskogo universiteta. Obshchestvennye i gumanitarnye nauki = Dagestan State Pedagogical University Journal. Social and Humanitarian Sciences, 2017, vol. 11, no. 3, pp. 112–118. URL: Link (In Russ.)
Stolyarenko A.V., Podkolzina M.V. [Organizational culture as a mechanism to increase efficiency of enterprise activity]. Kontsept, 2017, no. 1. (In Russ.) URL: Link
