Home  Journals  Regional Economics: Theory and Practice  5(524) - 2024 May

China franchise market: Current progress and development trends

Received: 14 September 2023

Received in revised form: 2 November 2023

Accepted: 9 January 2024

Available online: 16 May 2024

Subject Heading: LOCAL MARKETS

JEL Classification: L22, L26, L81, M31

Pages: 983–1002

https://doi.org/10.24891/re.22.5.983

Subject. This article deals with the issues of history, current status, development trends, and organizational and economic relations in the franchise market of China.
Objectives. The article aims to determine the areas of development of franchise systems in China.
Methods. For the study, I used a logical analysis.
Results. The article reveals the main challenges that international franchisors face when entering the Asian market, and describes franchises that are leaders in the Chinese market.
Conclusions. The Chinese franchising market is developing steadily, and the number of franchises of Chinese origin gets increasing. As part of the global expansion, Russian entrepreneurs may consider the Chinese market as a priority for selling a franchise, so in this regard, it is necessary to study the specifics of the local franchise market.

Keywords: franchise market, franchising systems of China, franchising

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