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MARKETING
- Improving enterprise’s competitiveness on the basis of combined ABC/XYZ and cluster analyses of the commodity nomenclature. «Regional Economics: Theory and Practice», 9(492) - 2021 September
- Marketing communications in place promotion. «Regional Economics: Theory and Practice», 10(481) - 2020 October
- The relevance of using neuromarketing tools in testing commercials of regional companies. «Regional Economics: Theory and Practice», 6(477) - 2020 June
- Demographic indices in place branding. «Regional Economics: Theory and Practice», 2(473) - 2020 February
- The effectiveness of communication message within the concept of integrated marketing communications. «Regional Economics: Theory and Practice», 3(462) - 2019 March
- Effective competitive strategies of sharing economy: Evidence from the Airbnb and UBER companies. «Regional Economics: Theory and Practice», 2(449) - 2018 February
- The impact of exhibition activities on the B2B market in the strategy for promotion. «Regional Economics: Theory and Practice», 10(445) - 2017 October
- Innovation parks as a marketing tool for the sustainable development of old industrial regions. «Regional Economics: Theory and Practice», 9(432) - 2016 September
- Regional residential complexes in a down economy: the marketing aspect. «Regional Economics: Theory and Practice», 6(429) - 2016 June
- Drawing up of a rating methodology to manage regional sports federations: A case of association football. «Regional Economics: Theory and Practice», 5(428) - 2016 May
- Study of the cloud services market in the Nizhny Novgorod region. «Regional Economics: Theory and Practice», 5(428) - 2016 May
- Insurance marketing: A liability-free motor package insurance case study: Evidence from the Irkutsk oblast. «Regional Economics: Theory and Practice», 5(428) - 2016 May
- The formation of a culturally robust brand of the City of St. Petersburg: breakaway positioning and valuation approaches. «Regional Economics: Theory and Practice», 4(427) - 2016 April
- The formation of a culturally robust brand of the City of St. Petersburg. «Regional Economics: Theory and Practice», 2(425) - 2016 February
- Approaches to the strategic positioning of territories in accordance with the matrix of competitiveness. «Regional Economics: Theory and Practice», 44(419) - 2015 November
- Budget as a marketing tool of communication with the territory stakeholders. «Regional Economics: Theory and Practice», 38(413) - 2015 October
- City brand valuation: methodology and the prospects. «Regional Economics: Theory and Practice», 38(413) - 2015 October
- The rating of Russian regions by degree of institutionalization of the territorial marketing. «Regional Economics: Theory and Practice», 16(391) - 2015 April
- Perfection of management by marketing of the machine-building enterprise on a basis of the process-task approach. «Economic Analysis: Theory and Practice», 36(165) - 2009 December
- Analysis of the development of marketing in unindustrial sphere region (for example, the real estate market Nizhny Novgorod). «Economic Analysis: Theory and Practice», 36(165) - 2009 December
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